4. Add Drama
To create drama, you need light and shadows. Using flash outside allows the photographer to tell the story of a product and create drama, making the photo unique and eye-catching.
Camera & Lighting Gear Used
f4.5, 1/125 sec, ISO 400
- 1 x flash on camera left and right (behind subject) to create rim lighting
- 1 x key light high and left of subject
We needed to show the highlights of the jacket and detail on the back. Posing the rider facing away from camera also created that hero pose, adding drama and attitude.
Finding a clean location that matched the art direction was difficult. Luckily, open-air rooftop carparks are great for this.
We also used sandbags for all light stands in case the wind picked up.
With the light constantly changing as clouds rolled past, it was amazing to have the power from the flashes able to keep my lighting constant on the model as the perfect gold light came in for a moody background.
With all external lighting set-ups, always use sandbags because your flash won’t survive a hit to the concrete.
Always location scout with an app that tracks the sun so you know where the sun will be at the exact time of day so you get the result you want. I use Sunseeker and it’s never failed.
Always check a weather app before booking in a shoot on location. It is the photographer’s responsibility to produce the product a client needs. You never want to have that discussion with a client because you didn’t check the forecast.