3. Know Your Market
Shooting for a private or individual client (who can tell you exactly what they want) is very different from shooting for multiple, unknown commercial or editorial clients. With stock photography, you need to appeal to as many people as possible yet somehow stand out from the crowd (see Tip 4).
Look at the images that your potential buyers are using. Before you take or submit a stock image, ask yourself who would likely want to use it. Images that appeal to multiple kinds of buyer and lend themselves to multiple applications, from news articles to commercial packaging, are much more likely to be downloaded than strong artistic statements.
To make your work as versatile as possible, consider photographing the same subject using different angles, compositions and orientations. Include high res files in case buyers want to print your images.
Avoid photographing logos or trademarks, which can really limit your market and may not be approved by agencies. Also, go easy on the cropping and processing as buyers normally edit images according to their needs; they’ll pass up anything too restrictive.