Image Credit: Mikael Blomkvist
So you have your social media account set up, and you’ve mapped out the unique ideas, stories and information you wish to share. What gear do you need to get going? All you really need to get started is a camera with a built-in microphone. But with the sheer volume of video content being uploaded and shared every day, you’ll need to step it up if you hope to cut through the noise.
Here’s a breakdown of some startup video creation and vlogging equipment that will help you create better content, engage your audience, and get them hitting that ‘subscribe’ button.
Image Credit: Jesus Loves Austin
Video content creation and vlogging for social media require gear that is much more agile than traditional filmmaking equipment. The good news is camera manufacturers are now starting to tailor make cameras with the individual content creator in mind. These vlog cameras allow you to capture your story quickly, without any fuss, and in a wide range of conditions.
A camera that’s small and portable, will be your best choice if you’re planning to do long stretches of handheld filming. If your production style allows you to keep your camera relatively static, you might want to take advantage of the resolution, dynamic range, low light performance, and depth of field that full frame cameras offer.
For solo creators who are filming themselves, a side-opening, vari-angle LCD screen is a must as it will allow you to check your framing from in front of the camera. If it’s a touch screen - that’s even better.
Autofocus is one of the most important camera features for creating good-looking video content, fast. In particular, great Lock-on Tracking, Face Detection and Eye AF performance in your vlog camera will make shooting so much easier.
Super shaky footage is never great to watch. It’s hard to follow what’s happening and is highly distracting. In-built image stabilisation (IBIS) in your camera can help to keep the movement smooth and steady.
If you want to record high quality audio (you do), then look for a vlog camera that allows you to connect an external mic.
With some stretch in your budget, you may want to consider an action camera or a drone as a second camera. These types of cameras are fantastic for capturing establishing shots, transitional shots, and B-roll, all of which can improve the flow of your video.