Sony A7 IV with FE 70-200mm f/2.8 GM OSS Lens

33MP Full-frame Back-illuminated CMOS Sensor

The Sony a7 IV features a newly-developed 33MP Full-frame Back-illuminated CMOS Sensor that delivers outstanding, high-resolution photos and video while minimising noise. It also boosts processing speed improvement compared to the Sony Alpha a7 Mark III and enables an impressive expandable ISO range of 50 to 204800. Thanks to the latest Bionz XR image processing engine that is equipped with this full-frame mirrorless camera, rendering the soft textures of human skin on portrait shots is convenient.

Outstanding Autofocus With High Coverage

The Sony Alpha a7 4 has superior autofocus making your shooting experience more exciting. It features 759 AF points for a wide coverage of 94% of the frame and vastly improves the AF response and tracking, which ensures precision and accuracy in all scenarios- from sports photography to portraiture. The a7 IV also has 30% better detection accuracy compared to its predecessor and has real-time Eye Autofocus that is now more reliable on animals and birds, which wildlife photographers will surely enjoy.

High-quality Video with 4K and 7K Oversampling

The Sony a7 IV camera is more than just a typical mid-tier camera for photographers; it is also a powerful camera for video shooting. With 4K video recording across the full width of the full-frame image sensor. It can collect more than enough data for 7K oversampling and the Sony A7 Mark IV camera provides the user an exceptional detail and depth, which ensures a superior high quality 4K footage.

Fully Customisable Buttons For Still And Movie Modes

Given that the Sony A7 4 Full Frame Mirrorless Camera from Sony is simply the best for two worlds, the button layout of this all-new camera is made easier and more organized for the user. Sony provides a dedicated setting menu that separates the still and movie mode settings to ensure an exceptional and smooth experience for the user.