This lens is excellent for Landscape and architecture photography and I can see it being very popular with videographers, particularly for gimbal use.
Another excellent feature is the 82mm filter thread that can take screw on filters as the front lens element is flat, rather than domed.
From our photo shoot I found that the lens was decently sharp, with good contrast and not excessive wide angle distortion, considering the extreme focal length. Auto focus was also quite accurate in both photo and video. Finally, the new lenses from Nikon have a programmable control ring that can control aperture and focus among other things.