The Future is Now: Fujifilm GFX100 Launched

Fujifilm GFX100 camera front



When Fujifilm announced last year the concept for a 100MP camera, it was hard to imagine; the likes of it had never existed before. Now, following the Fujifilm GFX100’s official launch, that concept is a reality that transcends all expectations.

Fujifilm GFX100 camera back with EVF

A New Class of Digital Camera

In its latest product Fujifilm has created not only a new flagship for its professional/enthusiast GFX line, but also a new class of mirrorless digital camera. It’s the first ever camera to feature a 102MP, 55mm large format sensor. It’s also the first larger-than-full-frame mirrorless camera to feature a back-illuminated sensor with phase detection pixels (3.76 million, to be precise), 5 axis in-body image stabilisation, and 4k 30p video capability (10bit 4:2:2).

Fujifilm GFX100 camera in use

What does this mean? It means brilliantly precise AF that’s twice as fast as in previous GFX cameras, hyperreal image quality that’s maintained even when shooting handheld, and unprecedented new options for filmmaking.

Fujifilm GFX100 camera body detail

While that might sound impressive, the images this camera produces are beyond description.

Rockclimber shot with Fujifilm GFX100 by Michael Clark
Portrait taken with Fujifilm GFX100 by Shenjie Wu
Landscape photo shot with Fujifilm GFX100 by Victor Liu

Photo credits (clockwise from top left): Michael Clark, Shenjie Wu, Victor Liu

ETA June - Preorder Now

The Fujifilm GFX100 is scheduled to ship from the end of June. Preorder yours now.

Fujifilm GFX100 with cameras and lenses from the GFX system