Proving that Fujifilm’s ambition and innovation know no limits, the company has just announced the newest additions to its medium format GFX Series: the GFX 50R, three more GF lenses, and an eye-opening 100MP flagship concept model.

A New Era for Medium Format

Once the preserve of professional fine art and studio photographers, medium format—with its exceptional image quality—is gaining increasingly broader popularity, wooing discerning enthusiasts with portable, accessible camera bodies made possible by digital mirrorless technology.

Fujifilm has played no small part in that trend. 2017’s launch of the Fujifilm GFX 50S—first of the GFX Series cameras—and the astoundingly high res GF lenses secured the manufacturer’s place as a leader in the medium format market. The GFX 50S was, and still is, a triumph of extraordinary image quality; rugged, intuitive and operable design; and Fujifilm’s beautifully honed colour reproduction expertise.

Image courtesy of Eric Bouvet / Fujifilm - shot on GFX 50R with 63mm F2.8 lens

Superlative Performance in Rangefinder Form

With the same 51.4 MP sensor (measuring 1.7 times the size of a full frame sensor) and X-Processor Pro processing engine, the new GFX 50R promises to deliver equally superlative clarity, sharpness, and low light and AF performance. Featuring aluminium exposure dials, dual SD card slots, a 3.2” 2.3 million-dot LCD touch screen and high res EVF with 100% coverage, the camera’s durable magnesium alloy body is extensively sealed against dust and weather, and able to operate in -10°C conditions.

However, unlike its more SLR-styled predecessor, the GFX 50R follows a lighter, slimmer rangefinder design enabling photographers to keep one eye at the viewfinder and the other on their surroundings. It also frees them up to shoot snapshots, portraits, weddings and documentary photography. The camera is Bluetooth enabled for fast, simple file transfer to a smartphone or tablet (via the Fujifilm Camera Remote app) and compatible with multiple tethered shooting software programs—perfect for streamlining workflow in the studio.


Fujifilm GFX 50R: Key Specs

  • Rangefinder style design
  • 51.4 MP medium format sensor
  • 3.69 million-dot, 0.77x EVF with 100% coverage & organic EL panel
  • X-Processor Pro image processing engine
  • High-precision contrast AF
  • 3.2 inch, 2.3 million-dot LCD touch screen
  • Durable, dust- and weather-sealed magnesium alloy body
  • Dual SD card slots
  • Film Simulation modes incl. Velvia, PROVIA & ACROS for medium format
  • In-camera RAW conversion to 8-bit TIFF

GFX 50S vs GFX 50R: Key Differences

Fujifilm GFX 50S

Fujifilm GFX 50R

SLR style design

Rangefinder style design

0.8x magnification EVF

0.77x magnification EVF

3.2” three-way tilting monitor

3.2” two-way tilting monitor

USB 3.0 / micro USB terminal

USB Type-C

Sub LCD monitor


3.5mm headphone jack



Compatible with HS-V4 for Windows, Tethered Shooting Plug-In PRO for Adobe® Photoshop® Lightroom® & Capture One Pro FUJIFILM


Bluetooth enabled

Dimensions: 147.5 x 113.8 x 91.4mm (incl. EVF); 147.5 x 94.2 x 91.4mm (excl. EVF)

Dimensions: 160.7 x 96.5 x 66.4mm

Weight: 920g (incl. battery, memory card & EVF); 825g (incl. battery & memory card)

Weight: 775g (incl. battery & memory card)

Fujiflm 100mp concept camera

100MP – Fujifilm’s Flagship Concept Model Revealed

Large sensor aficionados have even more to look forward to with the unveiling of Fujifilm’s new GFX 100Megapixels flagship concept model, due for release next year. As well as a world-leading 102 MP resolution that will enable world-leading image quality, the GFX 100Megapixels will be the first medium format mirrorless digital camera to feature built-in image stabilisation, 4K video recording, and 100% phase detection pixel coverage for high speed and high precision AF and tracking.

Pricing and availability TBC.

Coming Soon: New GF Lenses

In the same announcement Fujifilm revealed it is also developing three new GF lenses:

  • GF 100-200mm f/5.6 R LM OIS WR telephoto lens (79-158mm equivalent)
  • GF 45-100mm f/4 R LM OIS WR medium-range telephoto zoom lens (36-79mm equivalent)
  • GF 50mm f3.5 R LM WR standard single focus lens (40mm equivalent)

These will round out an already impressive lineup of lenses that, like the GFX cameras, are dust and weather sealed and resistant to temperatures as low as -10°C.

Pricing and availability TBC.

Pre-order & Find Out More

The photographic potential of Fujifilm’s GFX 50R, GFX 100Megapixels and ever-expanding suite of GF lenses has us counting down the days to late November, when the GFX 50R is set for release.

Pre-order now to be one of the first to experience this incredible camera. Alternatively, feel free to contact or visit us if you have any questions.