Written by Bryce Jarrett

When the original Sony A7R was announced back in 2013, it was a camera that had not existed before. The full-frame 36.4-megapixel sensor was certainly impressive, but the fact it was inside of a mirrorless camera made it all the more appealing for professional and enthusiast photographers the world over. 


Since it's release, the Sony A7R has been the benchmark in which mirrorless full-frame and DSLR cameras base themselves off. Whenever a flagship mirrorless or DSLR is released, it does not take long for the photography community to ask, "but, how does it compare to the A7R?" 


However, as with most new technology, it did not come without some fairly substantial pitfalls. The main area of complaint from consumers was the speed of the A7R. Utilising a 25-point contrasting detecting autofocus system with 4fps continuous shooting mode, provided limitations to what could be done.


Sony a7r iiiFast forward to 2015, and Sony releases the A7R II. Even though this was released back in 2015, to this day it is still being used as a benchmark. The stand out features of this camera was the new 42.4-megapixel full-frame sensor, which was also capable of doing 4K video. The new 5-axis in body stabilisation was added from the A7 II. Also, the speed of the camera was vastly improved. It still had 25-point contrast detection points, but it also featured 399 phase detection points as well. Not only this, but the continuous shooting increased from 4 to 5fps. 


Since then, not much has come close to the A7R II. However, Sony has just recently announced their newest full-frame mirrorless: the A7R III.

Retaining the hugely popular 42.4-megapixel full-frame sensor, Sony has looked elsewhere for improvements and decided to double down on the aspect of the A7R range of cameras always needed the most improvement: speed. This time, Sony kept the phase detection points the same, but improved the contrast detection to 425-points, making it twice as fast as previous A7R models. Also, the continuous shooting has been doubled from 5fps to 10fps. 


Sony a7r iiiIt's safe to say that the critics of the first camera were truly heard by Sony, and their complaints rectified with this latest installment. However, speed is not the only area where this camera makes a statement, as the dynamic range (15-stop) and low light (ISO 50-102400), as well as stability (5.5-stop anti-shake stabilisation) and video enhancements (4K full-width sensor recording), truly put the A7R II on another level from not only the A7R II, but most cameras on the market.


If you would like to own one of these monumental cameras, they are available for order through our website. We have received many pre-orders since the announcement from Sony, so the sooner you place your order the better as this is already proving to be a very popular choice amongst photographers.